The Next Time Buyer Mortgage, a five year fixed-rate at 5.29%, is targeted at employed and self-employed professionals who require a minimum loan size of £300,000.

It will be distributed through direct members of the Kent Reliance broker panel.

Kent sales and marketing director John Eastgate said: “There are a number of professional people living in properties that they have perhaps outgrown or just want to move on from but can’t because they don’t have a big enough deposit for their next home.

“Our new product will meet this need by offering up to 95% LTV.”

Borrowers will need to have held a residential mortgage for a minimum of three years and have an income of at least £75,000 to qualify for the product, which is available on a capital and interest repayment basis only.